Google rolls out new AI Mode feature for Indian users to enhance search experience.

Google rolls out new AI Mode feature for Indian users to enhance search experience.

Google has introduced a new AI Mode in India—a Q&A-style search feature that lets users ask questions and receive conversational answers. This tool is currently in a trial phase, and those interested can access it by opting in through Google’s Search Labs.

At this stage, the feature supports queries in English. Google hasn’t yet announced plans for adding support for Indian regional languages or shared when that might happen.

AI Mode has been created to understand and respond to more in-depth and complex questions. For instance, someone might ask, “I have two energetic kids aged 4 and 7. What are some fun and creative ways to keep them active indoors during the summer, without needing a lot of space or pricey toys?” Users can also follow up with additional questions to narrow down the results even further.

Google initially tested this feature in the U.S. earlier this year, starting with premium users. After its Google I/O event, the company rolled it out to all users in the U.S., gradually adding new elements like shopping assistance, voice and image search, and even ads.

In India, voice and image search are also available, as voice input remains a widely used method among Indian users. The AI Mode here runs on a customized version of Google’s Gemini 2.5 model. Interestingly, Google observed that people in India tend to ask questions that are two to three times longer than the average search query.

With more than 870 million internet users, India represents one of Google’s biggest markets and is also a valuable space to observe how multilingual users engage with new technologies.

Although Google remains a leader in search, many people are turning to AI-driven chat tools like ChatGPT and Perplexity for quick answers. With AI Mode, Google is aiming to provide a more interactive, conversational search experience to keep up with changing user preferences.

Alongside AI Mode, the company is also expanding features like AI Overviews, which provide a summarized version of search results. By April, Google revealed that over 1.5 billion people around the world had started using this feature. However, a report from The Wall Street Journal recently pointed out that some publishers have experienced a decline in traffic from organic search, possibly due to these AI-powered summaries changing how users interact with search results.